There is a silent change in the making that will radically transform the way we buy, drive and resell cars and it is taking off right now.
Introducing your Driving Score.
The same way your credit score reflects the way you spend your money, your driving score will show the type of car owner you are.
There’s one big difference though and it is to the advantage of the driving score. You are in control at all time and can choose to share this information or not.
The first step in getting your driving score is to subscribe to an analytics platform that collects, store and analyze driving data.
Included in the service is a free device that you just plug in the diagnostic port of your car. Zubie is one of these services.
Once the device is activated, it starts sending driving data to your account in the cloud. For obvious privacy reason,this data should only be available to you.
By connecting your car to this platform every piece of your driving data will be continuously collected trip after trip. Layers and layers of how, when, where and why you drive will be stored in the cloud day after day.
This information can be visualized on a phone, tablet or a web site. For people who’d like to become safer drivers or improve gas mileage this type of service very valuable but it is only the tip of the iceberg.
Your service should also have commercial relations with third party automotive suppliers and you may sign up to receive offers based on your car make and model as well as driving behavior. This is very similar to the Groupon app, only focusing on vehicle maintenance, extended warranty, road assistance and insurance.
Getting highly relevant offers that will save you money on car ownership is another great benefit and can make your subscription pays for itself.
Now, the true power of your driving score will materialize when you start shopping for a new car.
By just login to your account and activate a link, you will send your score to the automaker or auto retailer of your choice.
At that point they still won’t know who you are, this teaser will let them know that you are a potential and desirable customer.
On their end, retailers will scrub the preliminary data they just received from you, find that you have maintained your current car well and that your driving style is less likely to hurt the residual value of a potential lease or loan.
The dealership answers with a quote on this new model you’re after plus a trade in offer.
You like what you see, set up an appointment and drive off the lot with a big smile on your face.
Happy ending? Sure…But the story does not end here
First, knowing that you are using a driving analytic platform the dealer will now extend an offer on service and maintenance in exchange for getting real time information such as check engine lights and low battery alerts as soon as they are detected.
Armed with this information the dealer will know in advance when to schedule your car for service and what type of parts he needs to order to keep the vehicle running.
Driving analytics platforms like Zubie will pave with data the roads of the future. A future where you and your data will always be in charge.
VP Sales&Marketing, Zubie.